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The bold Cell Vive Evo running shoe looks as good as it performs. PUMA's innovative 10CELL heel piece maximises comfort and stability through its cell-like structure, while the sculpted EVA midsole ensures cushioned comfort just where you need it. The grippy rubber outsole provides great traction when you hit your stride. The silhouette has a 21st-century feel with iconic PUMA branding and exaggerated collar height which can be adjusted for a customised look and fit.